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      <image:title>Insights - The Illusion of Stability and the Cost of Playing It Safe - Make it stand out</image:title>
      <image:caption>2:2 agree.</image:caption>
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    <loc>https://www.growthinnovationstrategy.com/insights/reframing-innovation-lessons-from-those-who-find-focus-define-create-test-and-de-risk-the-future</loc>
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      <image:title>Insights - Get Our Midcap AI Implementation White Paper - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-10-08</lastmod>
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    <loc>https://www.growthinnovationstrategy.com/insights/the-human-side-of-innovation-tools-for-empathy-driven-success</loc>
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    <loc>https://www.growthinnovationstrategy.com/insights/the-power-of-root-level-understanding-innovation-tools-that-matter</loc>
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    <lastmod>2024-10-08</lastmod>
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  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/the-sailboat-retrospective-howd-that-go-for-you</loc>
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    <lastmod>2024-10-08</lastmod>
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      <image:title>Insights - The Sailboat Retrospective: How’d That Go For You? - Make it stand out</image:title>
      <image:caption>A Sailboat Retrospective</image:caption>
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    <loc>https://www.growthinnovationstrategy.com/insights/the-lean-canvas-template-to-shape-and-visualize-your-innovation-idea</loc>
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    <lastmod>2024-10-08</lastmod>
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      <image:title>Insights - The Lean Canvas Template to Shape and Visualize Your Innovation Idea - Make it stand out</image:title>
      <image:caption>Credit: Railsware</image:caption>
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    <loc>https://www.growthinnovationstrategy.com/insights/gathering-innovation-feedback-using-i-like-i-wish-i-wonder</loc>
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    <lastmod>2024-10-08</lastmod>
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      <image:title>Insights - Gathering Innovation Feedback Using "I Like, I Wish, I Wonder" - Make it stand out</image:title>
      <image:caption>Credit: Hyper Island and facilitator.school/templates</image:caption>
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    <loc>https://www.growthinnovationstrategy.com/insights/usability-testing-in-human-centered-design</loc>
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    <lastmod>2024-10-08</lastmod>
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      <image:title>Insights - Usability Testing in Human-Centered Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.growthinnovationstrategy.com/insights/solution-interviews-to-validate-your-product</loc>
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    <lastmod>2024-10-08</lastmod>
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    <loc>https://www.growthinnovationstrategy.com/insights/using-feedback-capture-grids-for-innovators</loc>
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    <lastmod>2024-10-08</lastmod>
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      <image:title>Insights - Using Feedback Capture Grids for Innovators - Make it stand out</image:title>
      <image:caption>Credit: IBM Enterprise Design Thinking</image:caption>
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  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/unlocking-group-creativity-using-the-6-3-5-brainwriting-method</loc>
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    <lastmod>2024-10-08</lastmod>
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      <image:title>Insights - Unlocking Group Creativity: Using the 6-3-5 Brainwriting Method - Make it stand out</image:title>
      <image:caption>Users generate ideas ...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/a752b71d-5b95-4107-9195-5a53cf0a4163/how+to+635.png</image:loc>
      <image:title>Insights - Unlocking Group Creativity: Using the 6-3-5 Brainwriting Method - Make it stand out</image:title>
      <image:caption>... the ideas are passed to the next participant and elaborated on ...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/caa53195-3d01-41b8-abab-0d3fc438d88b/635.jpeg</image:loc>
      <image:title>Insights - Unlocking Group Creativity: Using the 6-3-5 Brainwriting Method - Make it stand out</image:title>
      <image:caption>... ideas are clustered ...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/825f038c-8f82-452c-8c08-2a5e9e4f2b55/brainwriting-affinity-diagram-large-opt.png</image:loc>
      <image:title>Insights - Unlocking Group Creativity: Using the 6-3-5 Brainwriting Method - Make it stand out</image:title>
      <image:caption>... clustered ideas are categorized thematically.</image:caption>
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    <lastmod>2024-10-08</lastmod>
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    <loc>https://www.growthinnovationstrategy.com/insights/dot-voting-simple-decision-making-and-prioritizing-for-innovation-workshops</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-08</lastmod>
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      <image:title>Insights - Dot Voting: Simple Decision-Making and Prioritizing for Innovation Workshops - Make it stand out</image:title>
      <image:caption>Dot voting after brainstorming.</image:caption>
    </image:image>
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    <loc>https://www.growthinnovationstrategy.com/insights/2x2-matrix-to-force-rank-strategic-innovation-ideas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-08</lastmod>
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      <image:title>Insights - 2x2 Matrix to Force-Rank Strategic Innovation Ideas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/a-practical-solution-approach-alignment-framework-for-innovators</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-08</lastmod>
    <image:image>
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      <image:title>Insights - A Practical Solution Approach Alignment Framework for Innovators - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/c880a23b-4007-4ff9-b68f-fadb777a37f0/NABC+Canvas.png</image:loc>
      <image:title>Insights - A Practical Solution Approach Alignment Framework for Innovators - Make it stand out</image:title>
      <image:caption>Credit: Hinderling Volkert, Dan Nessler, 2018, hinderlingvolkart.com, dannessler.com Brain Writing Canvas inspired by https://strategyzer.com</image:caption>
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  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/brainstorming-techniques-for-innovators</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-08</lastmod>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/vision-cone-a-how-to-guide-for-innovators</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-08</lastmod>
    <image:image>
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      <image:title>Insights - Vision Cone: A How-To Guide for Innovators - Make it stand out</image:title>
      <image:caption>Credit: YouExec.com</image:caption>
    </image:image>
    <image:image>
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      <image:title>Insights - Vision Cone: A How-To Guide for Innovators - Make it stand out</image:title>
      <image:caption>Credit: The Design Thinking Toolbox</image:caption>
    </image:image>
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    <loc>https://www.growthinnovationstrategy.com/insights/using-how-might-we-questions-to-innovate-on-the-right-problems</loc>
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    <lastmod>2024-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/c6da073e-81da-4f3b-8c24-f6bbc683ee24/HMW+close.jpg</image:loc>
      <image:title>Insights - Using "How Might We" Questions to Innovate on the Right Problems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/c90fdcb3-0768-4655-8eea-a8f0a287ca14/HMW.jpeg</image:loc>
      <image:title>Insights - Using "How Might We" Questions to Innovate on the Right Problems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/innovation-storytelling-connecting-your-audience-to-your-users</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-08</lastmod>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/context-mapping-a-practical-guide-for-innovators</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-08</lastmod>
    <image:image>
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      <image:title>Insights - Context Mapping: A Practical Guide for Innovators - Make it stand out</image:title>
      <image:caption>Credit: Convivial Toolbox, E. Sanders, P.J. Stappers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/1c8a91f2-f715-4400-bbb1-502ef0e6763e/Probe+kit+1.png</image:loc>
      <image:title>Insights - Context Mapping: A Practical Guide for Innovators - Make it stand out</image:title>
      <image:caption>A probe kit: A camera, a notebook, and prompt questions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/d471cded-fdd2-4365-a0e3-62df3d40adef/appliance+obit+probe.png</image:loc>
      <image:title>Insights - Context Mapping: A Practical Guide for Innovators - Make it stand out</image:title>
      <image:caption>Probe kit: A postcard and prompt. Documenting an aspect of daily life.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/25cb6569-494b-42e3-9089-be7091a3eab9/probe+2.png</image:loc>
      <image:title>Insights - Context Mapping: A Practical Guide for Innovators - Make it stand out</image:title>
      <image:caption>Probe kit: A camera and a request for AEIOU information. (Can also be a user's iPhone and a series of images texted with descriptions.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/f47a8781-38bf-457f-aaed-4766fc86a734/probe+3.png</image:loc>
      <image:title>Insights - Context Mapping: A Practical Guide for Innovators - Make it stand out</image:title>
      <image:caption>Probe kit: Asking users to map their routine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/f880a6d5-79b0-4668-9b68-5673e256dbb3/context+mapping+map.jpg</image:loc>
      <image:title>Insights - Context Mapping: A Practical Guide for Innovators - Make it stand out</image:title>
      <image:caption>Copyright holder: Priscilla Esser and Interaction Design Foundation, Adapted from Froukje Sleeswijk-Visser, Pieter Jan Stappers, Remko van der Lugt, and Elisabeth B.-N. Sanders, Context Mapping: Experiences from Practice. CoDesign, Vol. 1, No. 2, June 2005, 119–149. Copyright licence: CC BY-NC-ND</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/defining-success-for-innovators</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/b57e5c17-7b7e-443e-a89e-055bcae0b8b8/define+success.png</image:loc>
      <image:title>Insights - Defining Success for Innovators - Make it stand out</image:title>
      <image:caption>Credit: Design Thinking Toolkit</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/effective-trend-analysis-for-innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-08</lastmod>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/using-the-aeiou-observation-framework-for-innovators</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/1fa8035a-39e7-403c-b018-a13619c6ffd0/maxresdefault.jpg</image:loc>
      <image:title>Insights - Using the AEIOU Observation Framework for Innovators - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/44eba691-82f6-4c1a-9323-de4cef0700c9/AEIOU.png</image:loc>
      <image:title>Insights - Using the AEIOU Observation Framework for Innovators - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/a-step-by-step-guide-to-creating-a-customer-journey-map-for-innovators</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/0791e51e-babe-46a0-af5b-6b8d71dbfc80/CJM.png</image:loc>
      <image:title>Insights - A Step-by-Step Guide to Creating a Customer Journey Map for Innovators - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/d42a1a4a-8007-4ef9-bc11-93e3f6ed57a2/Journey-Map-1.jpg</image:loc>
      <image:title>Insights - A Step-by-Step Guide to Creating a Customer Journey Map for Innovators - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/404f40aa-da9e-4dfa-9440-5c45a4fe3062/Journey-Map-4.png</image:loc>
      <image:title>Insights - A Step-by-Step Guide to Creating a Customer Journey Map for Innovators - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/a-practical-guide-to-creating-customer-personas-for-innovators</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/ea33a369-b96c-4196-b87d-b8e3bbec8985/Filestages-Buyer-Persona-Template.png</image:loc>
      <image:title>Insights - A Practical Guide to Creating Customer Personas for Innovators - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/29d73139-2bd0-4e91-afd1-9bf2c552ce3d/activist-50-user-persona-examples-justinmind.png</image:loc>
      <image:title>Insights - A Practical Guide to Creating Customer Personas for Innovators - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/578434fb-4c5d-487e-8055-2e3ed049167f/Buyer-persona-1.png</image:loc>
      <image:title>Insights - A Practical Guide to Creating Customer Personas for Innovators - Make it stand out</image:title>
      <image:caption>Sample Personas</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/using-problem-statements-to-drive-discovery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/fb5e3dbb-a3a8-4749-ab8e-4e21c364e684/is+is+not.png</image:loc>
      <image:title>Insights - Using Problem Statements to Drive Discovery - Make it stand out</image:title>
      <image:caption>An "Is / Is Not" table.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/a-simple-guide-to-understanding-customer-jobs-to-be-done-for-innovators</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/0d04b18a-afe5-420e-b5bb-9bb8dae66c9c/JTBD_Canvas.png</image:loc>
      <image:title>Insights - A Simple Guide to Understanding Customer Jobs-to-Be-Done for Innovators - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/stakeholder-analysis-for-innovators-a-practical-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/9d096078-8392-4601-bdbb-78c9a4fa38db/Stakeholder%2BMatrix+1.jpg</image:loc>
      <image:title>Insights - Stakeholder Analysis for Innovators: A Practical Guide - Make it stand out</image:title>
      <image:caption>Where are the players?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/068031d1-060c-444f-bea8-0706eb51d836/stakeholder+matrix+2.jpg</image:loc>
      <image:title>Insights - Stakeholder Analysis for Innovators: A Practical Guide - Make it stand out</image:title>
      <image:caption>How should you engage them?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/dbef4879-9063-4f6d-b0b3-14023d864abf/Stakeholder+Map.png</image:loc>
      <image:title>Insights - Stakeholder Analysis for Innovators: A Practical Guide - Make it stand out</image:title>
      <image:caption>Stakeholder Analysis Table</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/exploratory-interviews-a-guide-for-innovators</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-08</lastmod>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/empathy-interviews-gateway-to-human-centered-innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/af98d558-1f74-45db-aaa0-b82b5f0f8e0e/combined_image.png</image:loc>
      <image:title>Insights - Empathy Interviews: Gateway to Human-Centered Innovation - Make it stand out</image:title>
      <image:caption>Credit: Community Design Partners, communitydesignpartners.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/empathy-mapping-what-moves-your-customer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/7d5db223-f9c6-4548-8acb-94d989df4b37/Empathy+Map.png</image:loc>
      <image:title>Insights - Empathy Mapping: What Moves Your Customer? - Make it stand out</image:title>
      <image:caption>Empathy map from one of my classroom exercises.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/create-a-design-brief-in-7-simple-steps-a-guide-for-innovators</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-08</lastmod>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/the-5w1h-method-for-innovators</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-08</lastmod>
  </url>
  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-08</lastmod>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/the-eleven-deadly-sins-of-innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-03</lastmod>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/are-you-still-relying-on-swot-analysis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/860835c5-3e98-4b77-b65a-675b06e33c9b/SWOT.png</image:loc>
      <image:title>Insights - Are You Still Relying on SWOT Analysis? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/ae010491-371d-41c0-9314-61d0b765cb45/State+of+the+Art.png</image:loc>
      <image:title>Insights - Are You Still Relying on SWOT Analysis? - Make it stand out</image:title>
      <image:caption>We are not living in this world anymore.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/176f9b54-e10a-4b36-8f7f-b291b7ccd8dc/swot+is+history.png</image:loc>
      <image:title>Insights - Are You Still Relying on SWOT Analysis? - Make it stand out</image:title>
      <image:caption>What can you do instead? Here's a 60-second YouTube explainer on flipping SWOT into a dynamic strategy:  https://youtube.com/shorts/z4siAs9RQQs</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/building-a-sustainable-innovation-engine-the-dna-of-winning-companies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-27</lastmod>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/is-your-favorite-strategic-framework-standing-still</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-27</lastmod>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/ten-things-c-suite-and-new-innovation-executives-want-to-know-about-the-innovation-process</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-16</lastmod>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/growth-opportunities-how-to-harness-emerging-trends-to-reshape-your-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-21</lastmod>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/design-sprint-four-day-workshop-to-turbocharge-innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-01</lastmod>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/unlock-your-business-potential-master-market-segmentation-with-gis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-14</lastmod>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/8opfnq14aep5xa8qs8rh5lullvn65q</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-14</lastmod>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/scenario-planning-for-business-growth-how-to</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-14</lastmod>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/trendwise-q3-2023-report-unveils-high-risk-industries-for-disruption-amid-uncertainty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/0f948fb9-4162-4012-82df-a8fd15f1adf9/Q2+2023+TRENDWISE+MOST+AFFECTED.png</image:loc>
      <image:title>Insights - TRENDWISE Q3 2023 Report Unveils High-Risk Industries for Disruption Amid Uncertainty - Make it stand out</image:title>
      <image:caption>Clarifying picture: Among industries at most risk for disruption, timeframes pushed out and certainty increased for most highly-affected industries except insurance, where uncertainty grew.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/6bf66ea8-5d32-45e5-963c-f1a2f1470501/TRENDWISE+Q3+2023+MOST+IMPACTED.png</image:loc>
      <image:title>Insights - TRENDWISE Q3 2023 Report Unveils High-Risk Industries for Disruption Amid Uncertainty - Make it stand out</image:title>
      <image:caption>Elevated Impact: Although clarity grew for industries at most risk for disruption, risk remained elevated in the face of AI adoption, growing demand for cleaner industry, and economic pressures.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/99e374d9-d8e2-4365-8541-c38291b84ad9/Q3+2023+TRENDWISE+WHITE+PAPER+IMAGE.png</image:loc>
      <image:title>Insights - TRENDWISE Q3 2023 Report Unveils High-Risk Industries for Disruption Amid Uncertainty - Make it stand out</image:title>
      <image:caption>Provide your email to get your free copy of the TRENDWISE disruption report.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/insurtech-optimizing-claims-disrupting-insurance-future</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/ebfd50c2-f8d8-4721-876e-a2a16a98982e/trendwise+insurtech.png</image:loc>
      <image:title>Insights - Insurtech: optimizing claims, disrupting insurance future - Make it stand out</image:title>
      <image:caption>The TRENDWISE Disruption Index from Growth Innovation Strategy ranks disruptive threats to Insurance carriers as near-term, relatively certain, and fundamental to the incumbent industry. Regulatory moats are barriers to further erosion, but hundreds of millions of dollars in lobbying funds are being deployed in the battle to change the landscape.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/62d3166c-84ba-4b75-8d75-ce0ae6994c85/Disruption+to+Insurance.png</image:loc>
      <image:title>Insights - Insurtech: optimizing claims, disrupting insurance future - Make it stand out</image:title>
      <image:caption>Disruptive drivers highlight areas of vulnerability in the Insurance value chain. But the Growth Innovation Strategy TRENDWISE Disruption Index also highlights important present-day considerations for carriers to position themselves for the next-generation competitive environment.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/roi-levers-for-innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/60c77939-8f3a-4240-b988-0804ce3542df/Innovation+ROI+basics.png</image:loc>
      <image:title>Insights - ROI Levers for Innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/3240aabe-131f-4c62-97ae-a81443b99cae/Moving+the+ROI+needle+on+innovation.png</image:loc>
      <image:title>Insights - ROI Levers for Innovation - Make it stand out</image:title>
      <image:caption>Simple sample model showing the impact of Innovation ROI drivers on financial performance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dc4b685d03134f688567ef/7c3d57a6-b411-46e2-b387-90676226621d/The+innovation+KPIs+that+moved+financial+performance+most..png</image:loc>
      <image:title>Insights - ROI Levers for Innovation - Make it stand out</image:title>
      <image:caption>Sample model showing drivers and constraints with the largest impact on financial performance.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/innovation-benchmarking-we-understand-innovation-goals-better-than-processes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-01</lastmod>
  </url>
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    <loc>https://www.growthinnovationstrategy.com/insights/resilient-responses-turning-adversity-into-opportunity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-17</lastmod>
  </url>
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    <loc>https://www.growthinnovationstrategy.com/insights/navigating-high-inflation-pricing-strategies-for-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-17</lastmod>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/innovate-for-revenue-growth-in-a-downturn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-17</lastmod>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/ai-adoption-in-business</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2023-03-06</lastmod>
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    <loc>https://www.growthinnovationstrategy.com/insights/strategic-alignment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-23</lastmod>
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  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/shifting-customer-expectations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-23</lastmod>
  </url>
  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-24</lastmod>
  </url>
  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/category/External+Innovation</loc>
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  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/category/Innovation</loc>
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  <url>
    <loc>https://www.growthinnovationstrategy.com/insights/category/Innovation+Strategy</loc>
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  <url>
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