What are you actually trying to learn?
Describe the innovation concept, who it's for, and where it sits in your OEM track. This seeds your Test Cards, filters which experiments fit your context, and becomes version 1 of the idea you'll evolve through the competition years.
1. Map critical assumptions on the canvas.
2. Score each for impact & uncertainty — the riskiest rise to the top.
3. Get matched experiments, cheapest-first.
4. Run tests, fill cards, capture insights.
5. Review the evidence, evolve the concept to v2, v3…
Business Model Canvas
Add the assumptions your concept depends on. Score each one — the field below re-ranks live. Red = test first.
Impact × Uncertainty
Learning Plan
Pick a critical uncertainty and the wizard suggests the best-fit tests — cheapest, fastest, easiest first.
Test Catalog
The full experiment library plus any tests you author yourself. Filter with the chips, sort any column, then add a test to your learning plan.
Customer Insights
Everything you learn, captured and tagged. Pulled from results cards or added directly. Filter by tag to find evidence later.
Concept & Reviews
Every few tests, weigh the evidence. Persevere, pivot, or keep investigating — then snapshot the next version of the idea.
Project Timeline
From the initial concept to today — every test run, what it taught you, how confidence moved, and each concept revision. Remaining tests sit at the bottom.